Lesson series

Google Analytics Essentials for Marketers

Data insight is crucial for marketing success. Learn how to utilise Google Analytics to learn user behaviours and extract useful insights to inform decisions.

What's included?

  • Basic Google Analytics Skills
  • Data Collection
  • Data Analysis
  • Data Visualisation
  • Marketing Forecast

Become a Strategist 

You will learn how to develop, organise and implement a content marketing strategy, analyse and measure the effectiveness of content marketing and create beautiful visual dashboards in Google Analytics. 

Be a data-driven marketer

 You will also learn how to use data to inform marketing decisions, from getting user behaviour data to generating marketing funnel analysis and finally make future marketing forecast. 
Meet the instructor

James Lewis

With 14+ years of experience, I've worked at every level of business, from an analyst crunching numbers for 12 hours a day to a manager presenting information to the company board to making data-driven decisions as a CEO.
Whatever stage of your career, you can benefit from building clean, clear and actionable analysis to help make better decisions.
James Lewis - Course author
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